Graphic Design & Motion Graphics Work
Case Study: Hydro Flask
Problem: In a world of AI generated slop replacing content creators, audiences crave authenticity and the human touch. Hydro Flask commissioned a piece of content without any guidance or prompts. Anticipating their needs, the importance of authentic content, and producing scroll-stopping media, Drew solved these issues with creativity, out-of-the-box-thinking, and a playful touch of whimsy.
In a world of AI generated slop replacing media, audiences crave authenticity and the human touch. A stop-motion animated video was proposed by Drew to meet the clients creative needs.
From beginning to end, Drew oversaw the entire creation of the stop motion project. Highlighting the human elements of making art. From storyboarding, shooting the piece, editing, and even recording all the sound effects added.
The final piece amassed over 100 thousand views. Audiences were in awe at the time, dedication, and artistic execution of the piece. Skyrocketing in engagement, the video broke many records in Hydro Flasks average statistics.
Commissioned by Hydro Flask - Written, directed, shot, edited, sound foley by Andrew Johnson
Original Image by Andrew Johnson, commissioned by Backcountry
UI/UX Landing Page Design
App design, UI/UX design for Neuro Nook. A mood journaling app tailored for neurodivergent special needs.
Commissioned by Velotric
Written, Directed, Filmed, Edited, and Animated by Andrew Johnson
Commissioned by Hydro Flask - Shaker Bottle Launch
Commissioned by Smith Optics - A blended hybrid of stop motion and 2D hand drawn animation
Commissioned by Hydro Flask - Cooler Cup Intro
Commissioned by Hydro Flask - Cooler Cup Intro
Commissioned by Hydro Flask - Stop Motion