My Role: Bohme Boutique is constantly going through new outfits every single week. With each week shipments of their new products come in and need to be photographed. I worked with Bohme for over a year photographing and filming the new outfits that were being released. One particular challenge was ensuring the outfits captured a type of personality rather than the features of the clothing. The company was very specific about being branded as a lifestyle choice rather than something that is worn.
